
After experiencing a series of financial setbacks in the early 1990s, New York real-estate developer Donald Trump changed his business strategy from borrowing to build and purchase assets, to licensing his name to others. Producer Mark Burnett approached Trump about a new television show. Although Trump was skeptical, stating that reality television "was for the bottom-feeders of society", Burnett proposed that Trump appear as himself, a successful businessman with a luxurious lifestyle.
After his non-disclosure agreement expired in 2024, Bill Pruitt, one of the four producers of the first two seasons of The Apprentice, revealed that Trump's appearances were heavily edited in post-production. On location, Pruitt noted, "he could barely put a sentence together about how a task would work" and often struggled to remember contestants' names. Post-production editing enhanced his dialogue, feeding him lines to make him appear "articulate and concise." Additionally, Trump's actual offices were too cramped and the furniture too shabby for a show meant to "demonstrate impeccable business instincts and unparalleled wealth." As a result, the production team rented vacant Trump Tower retail space from Trump and constructed the illusion of a luxurious reception area and boardroom.
"The very 'rules of war' have changed. The role of non-military means of achieving political and strategic goals has grown, and, in many cases, they have exceeded the power of force of weapons in their effectiveness. All this is supplemented by military means of a concealed character, including carrying out actions of informational conflict and the actions of special operations forces. Collective intelligence, dynamics of the crowd in participatory systems such as social media, have immense power to support a collective action – such as foment a political change"
~ General Valery Gerasimov, the chief of the general staff of the Russian Federation, in the "Military-Industrial Kurier“ February 27, 2013.